CHAPTER 02
Budget Allocation Across Funnel Stages
CHAPTER STATUS
This chapter is in progress. The summary below reflects the planned scope. Full content will be published when the chapter is complete.
A $1,000 monthly marketing budget is not a limitation to apologize for — it is a design constraint to work within. This chapter presents a concrete allocation model that distributes spend across the full funnel: awareness, consideration, and conversion. Each stage gets a rationale, not just a percentage.
The framework prioritizes channels and tactics that compound over time, avoids spend fragmentation, and leaves room for testing without sacrificing coverage. The goal is a budget that can be defended line by line and adjusted as results come in.
FULL CHAPTER COMING SOON
The complete chapter will include the full allocation breakdown, the reasoning behind each stage's weighting, and guidance on how to adapt the model for different organization types and goals.