Digital Marketing Specialist

Michael Wu

SEO, Content & Paid Media
Bridging Analytics and Creativity

Marketer & Strategist

With a background in digital marketing, social media strategy, and data analytics, I thrive at the intersection of creativity and data. My experience spans global marketing campaigns, performance-driven advertising, and innovative content strategies. By leveraging tools like Google Analytics, AI-powered insights, and paid media strategies, I help businesses grow their brand awareness, increase engagement, and optimize conversions.

My Go-To Digital Tools

I leverage industry-leading tools to optimize digital marketing strategies, analyze data, and enhance content creation:

Google Analytics & Salesforce
Adobe Creative Suite
Google Ads & Facebook Ads Manager
SEO & Content Management
Etc.

What people I worked with are saying

Haonan Zheng, Media Strategist

"Yuze has an exceptional ability to spot areas for improvement that others might overlook, ensuring every aspect of a project meets the highest standards. "

Preston Tippie, Account Executive

"Yuze was someone who would actively help in any way he could, always providing vital feedback and insights to the team."

How I work with clients

What is your approach to digital marketing strategy?

I take a data-driven, audience-first approach to digital marketing. By leveraging analytics, market research, and trend insights, I craft high-impact campaigns that align with business goals and maximize engagement.

How do you ensure collaboration and communication?

I believe in transparent and efficient communication, ensuring all stakeholders are aligned. Whether it’s through regular check-ins, detailed reports, or collaborative brainstorming sessions, I keep the process streamlined and adaptable.

What makes your content strategy effective?

I focus on storytelling, brand consistency, and performance analytics to create content that resonates. By combining creativity with data insights, I deliver compelling messaging that drives results across multiple platforms.

How do you measure success?

Success isn’t just about visibility—it’s about impact. I track key performance indicators (KPIs) such as engagement rates, conversion metrics, and ROI to refine strategies and continuously improve outcomes.

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